Specialty diagnostics, into the practices that order them.
Diagnostics conversions happen when the practice trusts the lab, the requisition workflow is one click, and the reimbursement is predictable. Solara reps bring all three to the table.
Why diagnostics adoption stalls
Physicians don't change ordering patterns easily. Even when a new test outperforms the standard, friction in requisitioning, sample handling, or insurance prior auth kills adoption. Solara reps own those frictions — practice training, courier coordination, billing escalation — so the test sticks past the first month.
What changes when diagnostics runs on the Solara network.
In-practice implementation, not just sign-up
Reps train front-desk and clinical staff on requisition workflow, sample handling, and turnaround expectations. Adoption is measured by the third order, not the first.
Reimbursement and prior-auth support
When a test gets denied, reps escalate to the lab and stay in the loop with the practice. Friction at billing is the leading reason practices drop off — we treat it as an account-management responsibility, not a back-office concern.
Specialty match by territory
Reps in primary-care territories sell different tests than reps embedded in oncology or rheumatology. The platform routes leads by specialty match so the conversation matches the physician's panel.
Specialties served by this category.
- ·Primary care
- ·Oncology and hematology
- ·Rheumatology
- ·Endocrinology
- ·Gastroenterology
- ·Women's health
Who Solara distributes for in this category.
- ·Specialty pathology and reference labs
- ·Molecular and genomic diagnostics
- ·Point-of-care testing devices
- ·Clinical decision support tied to lab results
What manufacturers ask before they pilot.
- What diagnostic categories does Solara cover?
- Specialty pathology, reference and esoteric testing, molecular and genomic diagnostics, point-of-care testing, and clinical decision tools that integrate lab results. We focus on tests where rep-driven workflow training meaningfully changes adoption.
- Does Solara handle sample logistics or courier coordination?
- No — sample logistics remain with the lab. What reps own is the practice-side workflow: training the front desk, troubleshooting requisition errors, and keeping the test from being abandoned after the first denial.
- How does Solara handle prior authorization friction?
- When a test denies, the rep escalates to the lab's billing team and follows through with the practice. The platform tracks denial-to-resolution time so we can identify reimbursement patterns that need lab-level fixes.
- Can Solara sell into oncology and other high-specialty channels?
- Yes. Reps are routed by specialty match — territories with established oncology, rheumatology, or hematology relationships handle those leads, not generalist territories.
Pilot a diagnostics territory in 30 days.
Book a working session — we’ll load your target sub-segment into Solara live, walk through territory coverage, and propose a pilot scope.