Urology coverage from BPH to oncology.
Oral therapeutics, in-office procedures, surgical devices, and biomarker diagnostics.
Urology dynamics.
Urology is increasingly consolidated into large integrated platforms — urology super-groups with their own ASCs, lab services, and infusion suites. The buying motion has shifted from individual physician to platform-level decisions, but procedural workflow still happens at the physician level. The specialty spans BPH, urologic oncology, female urology, and male sexual health, each with distinct sales motions.
Why this specialty fits Solara reps.
Solara urology reps carry portfolios that respect the platform-level buying motion in the specialty — orals alongside in-office procedural devices, plus adjacent biologics and diagnostics. Per-practice economics compound across the platform.
Apply to the networkWhat Solara delivers for urology launches.
Manufacturers launching into urology need rep coverage at the large integrated platforms (Solaris Health, US Urology Partners, Chesapeake Urology, etc.) along with independent practices. Solara's network includes both, and the platform tracks adoption at the platform, practice, and physician level.
Book a working sessionWhat Urology reps see most.
- ·Benign prostatic hyperplasia (BPH)
- ·Prostate cancer
- ·Overactive bladder
- ·Stress urinary incontinence
- ·Kidney stones / urolithiasis
- ·Erectile dysfunction
- ·Bladder cancer (non-muscle invasive)
Procedures that anchor the buying motion.
- 52000Cystourethroscopy
- 53850TURP / BPH ablation
- 55700Prostate biopsy
- 52332Ureteral stent placement
- 52234Cystoscopy with biopsy / fulguration
Product categories most relevant to urology.
Common questions about urology on Solara.
- Does Solara cover the large urology platforms?
Yes. Platform-level coverage (Solaris, US Urology Partners, Chesapeake, Integrated Medical Professionals, etc.) is part of the network design. Reps maintain relationships at the platform-medical-director and practice-administrator level alongside individual physicians.
- Can Solara support in-office urology procedures (BPH ablation, biopsy)?
Yes. In-office procedural support is one of the bigger growth areas in urology, and the network covers manufacturers in BPH ablation, prostate biopsy, and adjacent procedural device categories with case-day rep support.
- How does Solara handle the urologic oncology buying motion?
Urologic oncology spans oral therapeutics, biomarker diagnostics, and procedural devices. Reps are trained on the multidisciplinary buying motion (urologist + medical oncologist) and on the payer dynamics specific to oncology products.
- What targeting data is used for urology?
Procedural volume by CPT, platform/practice affiliation, payer mix, ASC ownership where reportable, and oncology-program participation. ICP scoring surfaces practices and physicians with the right procedural mix for your specific product.
See your urology territory.
Drop in your metro on the territory preview tool — we'll surface the top 50 physicians most likely to adopt your product, scored on five signals.